Deep dives into understanding people — from buyer psychology and emotional mapping to the human side of leadership. Elise helps you connect with your audience and yourself on a deeper, more meaningful level.
The Left Lane of Empathy As our business started growing, Seattle became a second home.Video shoots. Developer pitches. Quick turnarounds. We even helped one of the biggest firms there win an architectural achievement award—with a full project that had to be completed in just seven days. That story’s for another time. But if you’ve ever … Read more
Sometimes an Act of Kindness Is Sweeter Than Cake I wasn’t planning on going to McDonald’s that day.Honestly? I had my sights set on Starbucks—thought I’d sneak in a little caffeine and quiet before diving into work. But when I got there, the place had been downsized into a kind of ghost kiosk. No tables. … Read more
Why Empathy Is a Business Strategy: Elise’s Story It’s fitting that our final character, Empathetic Elise, bookends the Stride Squad alongside Systematic Seth. Seth asks: “What’s the one revenue-generating action you could take today rather than simply focusing on tension-relieving activity?” He brings clarity and structure to the chaos. But Elise… She brings you back … Read more