The Left Lane of Empathy As our business started growing, Seattle became a second home.Video shoots. Developer pitches. Quick turnarounds. We even helped one of the biggest firms there win an architectural achievement award—with a full project that had to be completed in just seven days. That story’s for another time. But if you’ve ever … Read more
Sometimes an Act of Kindness Is Sweeter Than Cake I wasn’t planning on going to McDonald’s that day.Honestly? I had my sights set on Starbucks—thought I’d sneak in a little caffeine and quiet before diving into work. But when I got there, the place had been downsized into a kind of ghost kiosk. No tables. … Read more
Why Empathy Is a Business Strategy: Elise’s Story It’s fitting that our final character, Empathetic Elise, bookends the Stride Squad alongside Systematic Seth. Seth asks: “What’s the one revenue-generating action you could take today rather than simply focusing on tension-relieving activity?” He brings clarity and structure to the chaos. But Elise… She brings you back … Read more
Flip the Switch – Energy, Amplified Most people think energy is something you either have or you don’t. But what if I told you it’s something you can build—on command? Seriously. You can practice it, train it, even trigger it like a switch. Let’s prove it right now. Quick Challenge Everyone reading this—unless you’re flying … Read more
The Skagit21 Origin Story You ever walk into a place and immediately know the system was built by people who stopped caring a long time ago? That was Skagit County’s Channel 21. One camera in the back. Three officials up front—mic’d like they were whispering through a pillow. Each meeting slapped end-to-end on a six-hour … Read more